Do You REALLY Know Your Ideal Customer?

Do you think you know your ideal customer? Well, think again. Many businesses create an ideal consumer profile—putting all their sales and marketing efforts in the same ideal basket aiming at one, single kind of person—and end up missing out on endless opportunities to sell their services or products. Award-winning author, speaker and business coach Pam Slim sits down with Rob and and talks about how to start, sustain, and scale your businesses.