Riot Games' Jonny Altepeter on Music and Marketing in Gaming
Jonny Altepeter has music in his bones. Starting out as a musician and vinyl collector he eventually transitioned into music supervision for marketing teams in Hollywood, scoring trailers for huge movies. Recently he found a home for his talents at gaming giant Riot. He's played a large creative role in the marketing for Riot's hit team shooter Valorant and acts a liaison between artists and the gaming industry. Jonny joins the PlusMusic podcast to share his journey, his struggles, and what he's learned over the years as a music supervisor in the worlds of film and gaming. Show Notes: (3:16) Jonny discusses the role of music in his projects at Riot Games (5:13): Adding Neon to Valiant (10:26): Marketing for games vs marketing for film (14:36): Time as a musician (16:44): Sound design for Esports (19:50): Personal thoughts on the Metaverse (24:46): Advice for game scoring (30:32): Love of jazz music (34:26): Future Projects Follow Jonny on Linkedin