#32 Building a shipping unicorn with Laura Behrens Wu, Co-Founder & CEO of Shippo

Laura Behrens Wu is the co-founder and CEO of Shippo. Shippo is an API-first company focused on building shipping for 21st-century e-commerce. Top takeaways Build something that’s a pain killer, not a vitamin. This means finding a true pain point and solving it. Constantly seek new customer acquisition channels. Keep in mind that people who succeed at corporations are not always successful at early-stage companies. 0-1 team members are not always the ones who will drive the company to 100x.

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Playing with unicorns is a new weekly show on startups, entrepreneurship, and venture capital. I cover everything I learned as an entrepreneur, angel investor and venture capitalist during the last 22 years, focusing on everything I wished I knew when I first got started as a tech entrepreneur.