Ep. 254: Robert Cheeke - Become an Impactful Vegan

For over 30 years, Robert Cheeke has made a profound impact on the vegan and plant-based lifestyle, both as a champion bodybuilder and a NY Times bestselling author of the book, The Plant-Based Athlete. His latest book, The Impactful Vegan: How You Can Save More Lives and Make the Biggest Difference for Animals and the Planet is a blueprint for how we can use our time, energy, skills, talents, and resources to make the greatest impact in our daily lives. Cheeke discusses his definition of effective vegan altruism using your "STRONG-V" to affect change. The episode explores entrepreneurship challenges in the vegan industry, the impact of women and minorities in veganism, capitalizing on your personal strengths, and the importance of progress over perfection.Yes, this book is about becoming a more impactful vegan, but the pages and the examples translate into anything that holds our hearts. Episode Webpage Watch the Episode on YouTubeSPECIAL Food Promo for Podcast Listeners Only!Use code: podcast10 to receive 10% off food orders at plantstrong.com Upcoming Events:Join us for our 2025 Plantstrong Retreat in Sedona - April 6-11, 2025: https://plantstrong.com/pages/sedona-retreat Join us for our 2025 Plantstrong Retreat in Black Mountain, NC - Nov 9-14, 2025: https://plantstrong.com/pages/black-mountain-retreat Let Us Help Your PLANTSTRONG JourneyUse Code: KALE20 for $20 off Annual Subscription at https://home.mealplanner.plantstrong.com/ COMPLEMENT: Use code PLANTSTRONG for 30% off at https://lovecomplement.com/pages/plantstrong-special-offer Leave Us a Voicemail QuestionLeave us a voicemail: https://www.speakpipe.com/plantstrong Follow PLANTSTRONG and Rip Esselstynhttps://plantstrongfoods.com/ https://www.facebook.com/GoPlantstrong https://www.instagram.com/goplantstrong/https://www.instagram.com/ripesselstyn/ Follow the PLANTSTRONG Podcast and Give the Show a 5-star RatingApple PodcastsSpotify