Ep. 169 - The Power of Haptic Memory in Technology Disruption with Julia Carreon, Author #GenZDisruption @juliaccarreon

For this episode of the Planet MicroCap Podcast, I spoke with Julia Carreon. She is a longtime digital executive in financial services who now specializes in GenZ. I'm a firm believer that as investors, business owners, evaluators of businesses, no question about it, you want to understand your investments' customer base, and as business owners, your customer. As part of a generation, millennials, that's been traditionally "poo-poo'd" on themost, I was starting to see that same pattern happening with GenZ, even falling for some of those easy criticisms myself. However, I wanted to break this thought process and better understand GenZ as best I can. This conversation started with Caitlin Cook, a GenZ-er herself, and we are continuing with acclaimed writer, thinker who has vast experience speaking at conferences and white paper author on the topic, Julia Carreon. We try our best to understand everything we can about GenZ, but most importantly, in general, why it's important to not overlook what could be the most disruptive generation in human history.