Scalable Creative Strategy (Beginner to $50k/day) | Anze Markovic | Performance Marketing Podcast

Anze Markovic is a creative strategist who has built entire creative strategy departments in the most elite performance marketing agencies. Follow him on Twitter: https://twitter.com/anzedetn Timestamps: 06:02 - How to build a pool of 50+ creators/influencers to work with 07:30 - How to brief creators/influencers for UGC video content 11:20 - The most important (and misunderstood) skill to develop for ad creative 12:15 - How to make powerful hooks that immerse people in your ad 15:50 - Video script templates to test 19:20 - FBAM column setup & AIDA analysis 22:00 - Daily workflow for efficient creative strategists  26:00 - How to budget for creative production at every business size  32:25 - Content styles that will always work in advertising 35:00 - King Andrew Soria joins us 36:15 - Making ad creative for massive household name brands 38:04 - Why beginners should learn ad creative over media buying 42:15 - How do you balance rapid creative production and testing with enough data 44:50 - How to iterate on creatives that have good elements 46:38 - When you look at other peoples ads, swipe files, etc., what do you pay attention to in the ad? 49:30 - Weekly team exercise to improve ad creative for clients/brands 52:30 - Ad creative styles you can shoot right now in any room 56:45 - How to get Tiktok/Paid Social video ideas 58:16 - How to market products with no unique selling points, saturated niches 59:36 - Reddit is a goldmine for copy/angle ideas The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. If you want to improve your work as a performance marketer each week, give us a subscribe! Thanks!