Transforming Time with Jess Sibley

Jess Sibley, CEO of Time, joins Brian and Troy to discuss adapting Time to today’s digital challenges. Jess shares her strategies for navigating algorithm changes and AI, shifting Time’s focus from consumer to business-oriented models, and the implications for digital content and monetization.Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on TwitterSkip to topic:00:00 Guest Introduction01:13 Navigating the Chaos in Search and AI's Impact on Publishing01:27 Modernizing Legacy Brands and the Shift from B2C to B2B02:42 The Evolution of Media and Google's Algorithm Changes05:49 Exploring Revenue Diversification and the Future of Publishing12:33 The Impact of AI and Search on Media Strategies21:54 Time's Transformation and Strategic Partnerships27:54 The Role of Time Magazine in a Digital Age32:19 Time Studios and Future Media Projects35:15 The Benioffs' Leadership at Time41:54 Exclusive Insights: High-Profile Interviews and Media Impact49:07 Navigating the Media Landscape: Strategy and Culture at Time54:12 Addressing Brand Safety in Journalism01:00:18 The Future of Time: Trust, Impact, and Audience Engagement01:02:42 Good Product: The Significance of AirPods and Music