67: How to Make Transformation Work (Even for Enterprises) ft. Barry O'Reilly

Business advisor and author Barry O’Reilly joins George this week to discuss why ‘copy and paste’ transformation doesn’t work, why being able to rapidly test a hypothesis and ask good questions is imperative to business success, and how to align your team around the deeper issues.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us