The Magic Slice - Jack Murray On Storytelling

Jack Murray is one of Ireland's foremost communications professionals, and like everyone from Hans Christian Andersen to Björn from ABBA, he quickly realised the value of storytelling, no matter what it is you are trying to communicate. HIs brilliant new book on the subject, "The Magic Slice", gives you a glimpse behind the curtain and tells you exactly how to create compelling narratives that audiences appreciate.