S1 E10 - How to Price your OT Product or Service

"How do I set my prices for this?" is one of the most common questions that every OT business owner asks me. Which is good, because pricing is the #1 lever that influences your profit. Every coach will automatically tell you to raise your prices (which, of course, I do too), but how to do this in an ethical way, that is fair to both the therapist AND the client?In this episode, I share the 3 steps you should take to nail that price, and do it with honour and morality. Episode NotesI discuss: 2 types of pricing: values based and competition based what's the #1 factor you should consider in setting your price? the systemic undervaluing of OT professionals, and what to do about it why I don't want you to be like McDonald's do you offer a higher value service than what you give yourself credit for? why pricing brings up your crap and how to move past that fear Episode resources: OTs Get Paid podcast S1 E3 OTs Get Paid podcast S1 E4 OTs Get Paid podcast S1 E5 Melissa LaPointe James Wedmore - James Wedmore Training Rachel Rogers More resources: https://www.trishwilliamsconsulting.ca/podcast-resourcesMake sure you subscribe so you can be notified when the next episode is released!