Building Your Brand in Ophthalmology

Blake Williamson, MD, MPH, begins the first episode of the 2023 season of Ophthalmology off the Grid by bringing back the podfather himself—Gary Wörtz, MD—as co-host. The theme for the 2023 season examines the business side of ophthalmology. Drs. Williamson and Wörtz share insights as practice owners and discuss the key questions one should address when building a brand.