E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion

00:00 Introduction 03:09 Panzerism: Trust No One 04:06 Termination of Relationship with an Agency 07:53 Success, Failure, and Overvaluing Contributions 09:46 Building Trust and Hiring Practices 13:32 Challenges with Meta Advertising 15:00 Diversification into Other Channels 25:17 Transitioning to Other Channels 27:40 The Importance of Profitability and Knowing Your Numbers 30:01 Dealing with Meta Performance Issues 31:01 Navigating Conversion Lag and Meta Changes 36:19 Balancing Growth and Efficiency 47:17 The Power of Product, Market, and Channel 48:40 The Success of Retail Stores 57:37 Expanding into International Markets 59:35 The Importance of Translating Content Operators Exclusive Slack: ⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message