Maximizing OOH Campaigns with Technology: Insights from Eric Kubischta, CTO and Co-founder of Lucit

Welcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO and Co-founder of Lucit Technologies, a startup that has solved trafficking digital creative in a way that maximizes control and blends traditional guaranteed buying with programmatic capabilities. While technology is a central topic in this episode, Rowe also discusses Eri...