Maximizing Impact: OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. Growth

Learn About: The 4 Pillars for Performance Marketers Using OOH In this episode, Tim Rowe and performance marketing expert, Simon Mills (Founder of George St. Growth) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-action to create the ultimate "branded-performant creative" They discuss the importance of negotiation to bottom-line metrics like CAC and Simon emph...