Episode 067 - Amanda Dorenberg on the Power of Static OOH In The Digital World

Welcome to a new season of OOH Insider! In this episode, Amanda Dorenberg, President of COMMB, discusses the relationship between measurement and marketing. How can static be used in the digital world? What best practices to advance creative growth within the industry? COMMB (Canadian Out-of-Home Marketing & Measurement Bureau) is a national, not-for-profit, organization made up of OOH operators, advertisers, and advertising agencies. They provide accurate audience measurement data and pl...