Which type of PR agency client are you? with Audience Audit’s Susan Baier
On Top of PR with Jason Mudd - Ein Podcast von Jason Mudd, Axia Public Relations - Montags
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Send us a textOur episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences.Five things you’ll learn from this episode:What are the three types of PR agency clients?Why doesn’t hiring an agency based on size or spend guarantee it will meet your needs as a client?When is the best time to initiate the conversation about campaign research?How can research save you money? Why d...
