Prioritizing PR over advertising with Laura Ries
On Top of PR with Jason Mudd - Ein Podcast von Jason Mudd, Axia Public Relations - Montags
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Send us a textOur episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advertising & the Rise of PR.”Five things you’ll learn from this episode:Why should I lead with PR before advertising when launching a campaign or brand?What is the importance of brand positioning?Why should companies try to go “all in” when launching a brand? What are some brand hits and misses when it comes to brand positioning? Why s...
