How your company can effectively hire and work with a PR agency with Drew McLellan
On Top of PR with Jason Mudd - Ein Podcast von Jason Mudd, Axia Public Relations - Montags
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Send us a textGuest:Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.Five things you’ll learn from this episode:Why are marketing managers scaling down their outside agency resources? Can a PR agency be a full-service integrated advertising agency? What makes a client decide to delegate work to ag...
