W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls
On Strategy Showcase - Ein Podcast von Fergus O’Carroll
Kategorien:
We talk about planning and cover a bunch of topics including why labels are used in strategy as proxies for genuine knowledge, how our industry’s fetish with “insight” has caused so many to lose sight of our deliverables. And whether we ever really know enough to really know.
