Uber. Extending the consumer brand into a B2B world
On Strategy Showcase - Ein Podcast von Fergus O’Carroll
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For Ep#3 in our B2B series, I'm joined by Michelle Lisowski, Senior Director for Global B2B and Partnership Marketing at Uber. We talk about taking Uber into B2B, the aspects of the brand that can extend and others that need to be augmented. This B2B Series brought to you by LinkedIn.
