The story behind Discover's "Especially for Everyone"
On Strategy Showcase - Ein Podcast von Fergus O’Carroll
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From “It Pays to Discover” to “Especially for Everyone,” Discover is banking on the democratization of specialness to attract a new set of customers. CSO, Jen Costello and Group Brand Strategy Director, Steph Berenson join me from TBWA/Chiat/Day Los Angeles.
