The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS
On Strategy Showcase - Ein Podcast von Fergus O’Carroll
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Today it's voices of the research industry on why they feel pre-testing is useful. Some strong, supportive points are made and some glaring gaps are identified. I hope the conversation is helpful for those considering what's right for their campaigns. My advice? Ask granular questions and experience the process first-hand. Thanks to Jon and Pedr for participating. They're both genuinely interested in creative effectiveness.
