How Michelob Ultra’s “Social Athlete” reframed lite beer
On Strategy Showcase - Ein Podcast von Fergus O’Carroll
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While we're live in London this week, this show's a brilliant rerun. It's not typical to associate a beer brand with an active lifestyle, but that's exactly the opportunity Michelob Ultra’s planning team discovered. Thanks to Tracksuit (the affordable brand tracking solution for modern-day brands) for sponsoring this episode. Back live next week.
