How Cadbury's "there's a glass and a half in everyone" rebuilt the brand
On Strategy Showcase - Ein Podcast von Fergus O’Carroll
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Cadbury’s belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez share the backstory of this Grand Prix award-winning campaign.
