Insights on Food Entrepreneurship and Evolving with Jason Gibb

In this insightful episode, we are joined by Jason Gibb as we delve into the complexities of rebranding and repositioning a food product that initially struggled to connect with its target audience. Discover the nuanced balance between consumer insights and entrepreneur resilience that is key to a successful brand makeover. Jason also shares his journey from olive oil to being a community pioneer with Bread and Jam and how he is now navigating the plant-based sector.