How To Stop NPD Being Overlooked

In this episode we break down this hot topic for discussion from one of our lovely listeners and speak out from our own experiences from small, medium and large manufacturers. Working in NPD and Innovation can be challenging as you are constantly driving change through a business and finding a way to bang the drum within the organisation effectively to drive this change can be hard, but not impossible. Structured procedures in medium to large manufacturers can sometimes cause a strain on creativity within the NPD process by being too restrictive, meaning smaller businesses benefit from having free rein but this can become a challenge as they start to grow and need better processes. We offer our top three tips for driving the NPD agenda and getting your new ideas and propositions the recognition they deserve.