Filling Your Innovation Tank Up

In this episode we’re talking about innovation and how important it is in the food industry, this word is thrown around so often in our industry sometimes its meaning is a little lost. Innovation is often about providing solutions you didn’t know you needed and solving problems you don’t yet have awareness of. Many big organisations often drown in the wealth of data available to them and get stuck on innovation if the new idea doesn’t immediately seem commercially viable when in actuality a truly innovative idea would have no data available to support it as it doesn’t exist yet! We also discuss how important it is to look outside your industry for innovation, finding outside influence early on in your career and its importance and how innovation is based on insight.