Bouncing Back with Foodie Founder Jayne Hynes

In this episode, we discuss resilience and hear Jayne's story of starting Kiddyum, a food brand focused on healthy frozen ready meals for children. Jayne was a Chartered Surveyor prior to her career in the food industry, as a self-proclaimed foodie she admits that having children got her thinking more about nutrition and what goes into our children’s food. She noticed a gap in the market for truly healthy frozen kids food and thus, Kiddyum was born. Starting her own business wasn’t without its hardships, after being rejected countless times, getting turned away from major food retailers and remortgaging her home she had to be resourceful to get noticed. On her way to starting a new food venture, Jayne preaches that internal optimism will get you through, how important it is to celebrate the high points when they come and that being a Mum is still her biggest success.