Ep. 10 It's Not Just About Having Great Design with Peter Cole, CEO - Design Hotels

All 300+ Design Hotels are unique. They are created with concepts that provide purpose, meaning and value to their guests. The idea of a hotel experience will shift in the future to one that offers guests the opportunity to grow, change and engage authentically with an idea. Peter Cole, CEO - Design Hotels talks with host David Kepron about providing meaning in hotels stays beyond design.