WTF is strategy... and how do I build one?

This episode we are having a strategy check in (it's more interesting than it sounds I promise). Before you run away, hear me out. Strategy is the back bone of your business, it keeps you on track and helps when it comes to making some of the harder decisions. I know strategy and business plans can seem overwhelming with details and planning, but it can actually be quite simple. So for this episode I’m going to help you cut through the weeds when it comes to business strategy and figure out exactly what you need to do to get started. In this episode I share: - Why checking in on your strategy is important - The surprising amount of gen zers who want to start their own businesses - What ‘strategy’ is from my perspective and from my experience - The pillars to build into your business strategy - What made my first business plan a waste of time - What your business plan can actually be instead of a huge 25 page document - How to approach your business plan over time - Why you need to figure out how your business is different in a crowded market - What a unique value proposition is and why you need it - Why your business needs a purpose besides making money - The benefits of having a strong purpose - My personal example of how my purpose helped us with an ethical decision - The importance of treating your brand the way you expect it to be in 5 years time - Our monthly sustainability business challenge Key Quotes “I ran Ethique off a plan on a page for years” “Where would you like to see your brand in 5 years time? Then start acting like that’s already happened” “You need to think about what makes you different in terms of your target audience.” “Your business plan is a living document.” More information: I mentioned a few resources around business plans that you can find through Business, but Better: https://www.businessbutbetter.com/ You can get involved with the podcast online: Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhatIcall.com You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/