Let's chat beer, brand, community (and algae...) with Oscar McMahon from Young Henry's!

Today we are mixing things up and instead of sharing my own thoughts, we are joined by Oscar McMahon the cofounder of Young Henry’s. Besides being a wildly successful, trail brazing brewing company, they are also known for their commitment to sustainability and community. They have set the benchmark in the industry for environmental consciousness, integrating eco friendly practices at every aspect of their business. They are a stand out brand and have done amazing things with their business. In this episode Oscar shares:    How they have embedded their brand so that consumers get the Young Henry's experience form every touch point How they managed to ensure that everyone working for them was on the same page The interesting values exercise they do with every new team member What sustainability means to him What Young Henry’s does to be environmentally sustainable The exciting project they are working on with algae  How they choose what sustainable challenges to tackle next What has been their most successful marketing tactics What has been the most challenging moment for YH  The drastic steps he takes to ensure a family life and work life balance  His number 1 tip for someone who wants to start an ethically driven business  Key Quotes “You can give your existing customers value from being a values based business” “I think collaboration has been the most important thing we have done” “My to do list has never been complete in 12 years. I assume that my to do list tomorrow is not going to be completed either. So guess what, it's 5oclock, I'm not answering your call.”  More information:  You can find Oscar on linkedin: https://www.linkedin.com/in/oscar-mcmahon-93520970?originalSubdomain=au  And more info about their algae bioreactor can be found here: https://www.uts.edu.au/research-and-teaching/research/explore/impact/algae-cures-popular-brewers-carbon-hangover  You can get involved with the podcast online Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhatIcall.com You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/