Getting The Balance Right With Your Sales, Marketing and Brand with Chris Wallace

In this episode, Shawn and Lacey welcome special guest, Chris Wallace, Founder of Innerview. As president of the marketing consulting firm, he shares his experience in helping businesses small and large develop behaviors that match their brand. He also gives his insight on creating a balance between Marketing, Sales, and Branding is the simplest way! Main Points: 3:30 - Employees at Innerview are Salespeople at heart5:30- Which is more important: Marketing or Sales?7:30 - Brand = The set of p...