78. Leveraging Loss Aversion

In today's episode, I reference a great book, Never Split the Difference by Chris Voss. This book shares negotiating strategies and techniques based on Voss' time in the FBI.   When I first read this book, one of my favorite tactics that I learned was the concept of leveraging loss aversion and how it can have a significant influence on life and business.   Throughout the episode, I provide real-world examples that showcase the practical application of leveraging loss aversion. My goal is to share key takeaways from these insightful scenarios, offering valuable insights for success.   Today's challenge: How can you leverage loss aversion in your business world today? What are the second-order consequences of you leveraging loss aversion?  -- Subscribe to our daily texts!   Follow us on Facebook for more daily tips on how to improve your business and your life.   Part of the Win Make Give Podcast Network