It's time for Retailers to Get to Know Gen Z

Publicis Sapient delves into how retailers need to adapt in order to prepare for Gen Z consumers. Gen Z is a generation that has always been online, they've engaged with social media for most of their lives and they have unique demands for the brands they're loyal to. Retailers need to adopt a L.E.A.D. approach, one that is light, ethical, accessible and "dataful" to win with this cohort.