Doug Gurr is Director at The National History Museum, previously Country Manager at Amazon UK and President at Amazon China. He is also a former Scottish international triathlete, 12 times Ironman and keen ski mountaineer with over 20 first ascents.   In this episode, Newton’s Toby Ashong chats with Doug about, not only his impressive personal and professional achievements but why the real secret to digital transformation is not technology, but people.   The two discuss the importance of leadership in galvanising people behind a shared vision, the role of storytelling amid company-wide change, the taxonomy of decision-making as well as three key lessons Doug has learned from a lifetime of deploying digital and data technology effectively.  Newton is an implementation-focussed consultancy with a difference, brimming with people who have a passion for cracking really knotty problems. Find out more about the way we work at newtoneurope.com, or join the discussion with #NewtonTalks on LinkedIn.    Newton Talks is a Scenery Studios production, produced by Lina Prestwood, Phil Sansom and Kate McCall. Executive Producers for Newton are Kerry Harris and Michelle Bosa-Edwards. Original music composed by Tristan Cassel-Delavois and original artwork by YaYa Design. Original concept by Fanclub PR