#81 - How to Find New Fans Through Market Segmentation

Market segmentation involves breaking down a broad audience into a smaller subset of customers. You can divide along demographics (age, gender, ethnicity, etc.) and/or psychographics (values, lifestyles, interests, etc.). The more that you can segment a market by narrowing it down while still having an audience large enough to offset any investment, the better. Today, we focus on how this is done.