Ep. 167: Marketing Success through Passion and Gratitude with Ryan Holtz

Ryan Holtz is a multi-faceted personality. As an investor, entrepreneur, marketer, DJ, father, and husband, he plays many roles and uses his time effectively. He lost his mom as a young teen, but the drive and spirit she instilled in him powered him to entrepreneurial success. He has helped many companies develop sound social media and marketing strategies and launched Ryan Holtz Marketing, a creative and media agency.  In this episode, he talks about his motivation, the key questions you need to answer when marketing, and how to leverage social media to drive results.    Partner: The Real Estate Syndication Podcast hosted by Whitney Sewell    Key Insights Grew up with a single mom who passed when he was 13 years old He channeled his energy and emotions into football Taught himself how to cut his own hair to save money on haircuts – saved $5,000 from 13 – 18 years old and used the funds to invest in his a real estate flip Recognized the school curriculum did not match the real-world skills he needed Wears multiple hats as an entrepreneur, investor, DJ, marketer, podcaster, dad, and husband  Landlord Tip: Gives rent discounts and gift baskets each December Took a job at a Ford dealership and managed their social media Launched the “Share Your Story” campaign to support other local businesses and give away a car – received over 1 million votes – Ford HQ did a case study on the program Twitter wrote a case study and Ryan leveraged that to get dealer clients and speaking opportunities The cost of failure is nowhere near the cost of not trying Marketing is all about what you can do for your audience Who needs your product or service and why you? Figure out who you want to talk to and which social media platforms to use   Partner: Download a Free Sample Apartment Deal Package    Bull’s Eye Tips:   Apparent Failure: His mother’s passing   Most Recommended Book: Laws of Human Nature by Robert Green   Ego is the Enemy by Ryan Holliday   The Thank You Economy by Gary Vaynerchuk   Most Recommended Digital/Mobile Resource: Evernote and Google Drive   Daily Habit Staying home and spending time with the family   Current Curiosity How humans waste time   Best Place to Grab a Bite Ryan’s Wife’s Kitchen - Instagram     Connect with Ryan: Website: Ryanholtz.ca Ryan Holtz Show Podcast   Leave us a review and rating on Apple Podcasts or Spotify. Be sure to check out more info at TargetMarketInsights.com.