Ep: 152: Multifamily Growth Hack with Joe Walsh and Kent Frayn

How do you jump into multifamily and quickly build credibility to grow? After launching a successful eCommerce site called DropCatch, Joe Walsh and Kent Frayn faced this challenge. They had built a portfolio of smaller multifamily properties before turning to a growth hack to scale quickly and add credibility. They knew their own experience was limited so they added an experienced mentor to their team to launch HomeCatch Holdings. In this episode, Joe and Kent share the inspiration for the initial eCommerce business, the transition into real estate, best practices for securing mentors and partners, and other tips to get into multifamily syndication.   Partner: Join me at the Best Ever Conference plus 15% discount with 15DEAL   Key Insights Launched DropCatch to grab beer bottle caps Raised $50,000 on Kickstarter and quit their jobs Wanted to diversify and add income outside of eCommerce   Treats online rental listings like a product Big differences: eCommerce is more backend focused, real estate is face to face Interested in syndication, brought on a partner with experience Know what you want, be open to ideas of how to do it When approaching a mentor, go to them with a plan Easier to ask someone to oversee than to teach Challenge with a new partner: disagreement on the management plan Are there great 3rd party management options? Created a mastermind group to help hold each other accountable.  Kent and Joe use Reonomy to find off-market deals   Partner: Download a Free Sample Apartment Deal Package     Bull’s Eye Tips:    Resources: Reonomy.com   Apparent Failure: Had a rent to own deal, where they had to change financing terms   Most Recommended Book: The 10x Rule by Grant Cardone   Best Ever Apartment Syndication Book by Joe Fairless and Theo Hicks   12 Rules for Life by Jordan Peterson   Most Recommended Digital/Mobile Resource: Squarespace Liondesk   Daily Habit: Morning Routine; Audiobooks, and Podcasts   Advice for College Students: Focus on building relationships with people who are business-oriented; Prepare yourself and take action   Current Curiosity: PACE Financing    Best Place to Grab a Bite in Chicago: Smoque BBQ   Connect with Joe and Kent: Website: homecatchcapital.com Email: [email protected], [email protected]     Leave us a review and rating on Apple Podcasts or Spotify. Be sure to check out more info at TargetMarketInsights.com.