Ep. 141: The Secret Sauce for Content Marketing with John D. Saunders

Content marketing has been around for a long time and has been proven to drive awareness, engagement, and conversion for many businesses. And with the rise of social media, content marketing has become easier for entrepreneurs and marketers. The challenge, however, is consistently creating compelling content and figuring out what resonates with an audience.     John D. Saunders started using mini-blogs on Twitter and then re-purposing the content for Instagram. This strategy worked well as he actually started by listening to his Facebook Group on the topics and information they wanted to learn more about. John is a digital marketing strategist and the Founder of 5Four Digital and BlackWalletorg. He shares the key steps to create great content, identify key topics, develop a content calendar and scale your social media followers. In addition, he serves up a ton of digital marketing resources to aid in content development and marketing.  Partner: Download a Free Sample Apartment Deal Package   Key Insights Creator 5Four Digital and BlackWallet.org Helps online marketers and entrepreneurs drive success  Focuses on value-add content Leverages bite-sized, mini-blogs on Twitter to communicate marketing strategies, repurposes content for Instagram Launched a digital marketing agency to prioritize time with his family  Anyone can see success through e-commerce, courses To hire someone, create an SOP - Standard Operating Procedure Tips to Create Great Content Consistently: Batch your content, focus on 1-2 platforms, post daily, focus on comments, DMs and saves Leverage targeted FB groups for feedback and engagement Get the content out there with the MVP - Minimum Viable Product   Bull’s Eye Tips:   Resources: Web Design Studio Accelerator Digital Marketing FB Group Curated List of Content Marketing Resources The Lean Startup by Eric Ries   Apparent Failure: Losing a client, which leads to understanding why they left, addressing alternatives and updating SOPs   Most Recommended Book: The E-Myth by Michael E. Gerber   Most Recommended Digital/Mobile Resource: See "Curated List" Above   Daily Habit: Waking up at 5am   Wish I Knew When Starting Out: You can’t do it all by yourself   Wish I Knew 12 Months Ago: Real estate investing   Advice for College Student: Get started while you are in college   Current Curiosity: Real estate investing - creating generational wealth   Best Place to Grab a Bite: Komodo   Connect with John: Twitter & Instagram: @JohnDSaunders   Leave us a review and rating on Apple Podcasts or Spotify. Be sure to check out more info at TargetMarketInsights.com.