Ep. 139: How to Work with Brand Designers with Maurice Cherry

Design is often treated as a visual commodity, but great brands connect with consumers and clients by designing an experience, not just a logo. Savvy entrepreneurs use design to develop an experience to connect with consumers, create consistency and deliver customer service. Maurice Cherry is a designer, podcaster and digital creator in Atlanta, GA. He shares why design is a critical element to brand building, customer service and connecting with your ideal client. He also shares why he launched a platform for black designers, developers and digital creatives around the world, Revision Path. It is the first podcast admitted to the Smithsonian, attributed to the National Museum of African-American History and Culture.    Partner: Join me at the Best Ever Conference plus 5% discount with 5DEAL    Key Insights Designer at Glitch working in business development, partnerships, marketing and media Everyone has an innate level of design within them Design is not just logos and visuals - design is creating something out of nothing and piecing together disparate parts  Design is an intrinsic element of how consumers experience your project/business Key tip to design a stellar experience - conduct a survey with existing clients to inform design decisions When working with designers, trust their expertise but share your thoughts and vision Watch out for “scope creep” where the deliverables increase without creating a change order or revised scope of work  Working with a brand consultant can help you gain clarity and avoid blind spots Attract the clients that inspire you to bring your best self to the project Design is growing and changing with technology Revision Path serves as a “Possibility Model” for people of color interested in design   Partner: Download a Free Sample Apartment Deal Package   Bull’s Eye Tips:   Apparent Failure, Future Success: Getting fired from a customer service job and finding a design job in an alt-weekly newspaper with no formal design experience   Most Recommended Book: Crush It by Gary Vaynerchuk   The Four Agreements by Don Miguel Ruiz   Daily Habit: Start the day with a review of roadblocks and challenges; starting with a cup of tea   Wish I Knew Starting Out: To create his own definition of success   Advice for College Student: Be skeptical, but learn to listen   Current Curiosity: Sound design   Best Place to Grab a Bite: Bones Cafe Sunflower (VG) Soul Vegetarian  (VG) Tassilis Raw Reality (VG)   Connect with Maurice: Website: mauricecherry.com Twitter: @mauricecherry   Leave us a review and rating on Apple Podcasts or Spotify. Be sure to check out more info at TargetMarketInsights.com.