Ep. 110: Best Ever Secrets to Brand Building with Joe Fairless

Joe Fairless is a full-time real estate investor who controls over half a billion dollars of real estate in Dallas-Fort Worth and Jacksonville. He’s built the “Best Ever” platform to include the world’s longest-running daily podcast, a monthly meetup, three books, and an annual conference. As our first two-time guest, Joe shares why he launched the Best Ever podcast and his secret to building a powerful brand behind the platform. Partner: Download a Free Sample Apartment Deal Package  Key Market Insights Initially launched the podcast to get his name out as a real estate investor Benefits are lessons learned and relationships Interviewed over 1,500 real estate investors Consistently growing potential friendship network Consistency building the “Best Ever” moniker into a brand Tim Ferris talks about having 1,000 passionate fans Be specific about how you are differentiating from the pack How many podcasts are consistently providing content Identify who you want to talk to and how you are uniquely valuable to the audience Unique value is “no fluff” People don’t follow through because they don’t love the process The key is to make chocolate milkshake as healthy as celery – make what’s healthy for us also delicious Building a brand requires loving the process – enjoy what you’re doing Enjoy getting to the meat of conversations, not the fluff Find your unique spin Think about the things you like in this business Bringing on partners should not be an excuse Play to your strengths and bring in key members Tie into a larger platform when you get started for distribution Creating for the sake of creation, but not something that is ownable     Resources: Episode 8 with Joe Fairless   Tweet This: “I want to be selectively popular, not generally popular” “The key is to make chocolate milkshake as healthy as celery – make what’s healthy for us also delicious”   “Building a brand requires loving the process – enjoy what you’re doing”     Connect with Joe: Website: www.joefairless.com Podcast: The Best Ever Real Estate  Email: [email protected]     Leave us a review and rating on Apple Podcasts or Stitcher. Be sure to check out more info at TargetMarketInsights.com.