The Power of Coordinated Public Relations Campaigns

“Build it, and they will come” is an ideology best left for blockbuster baseball flicks, not for 99.9% of small businesses. On this edition of “Deal Talk,” you’ll learn about the most important benefits of a well-crafted PR campaign to your business, and the essential components no PR campaign should be without. Also, you’ll find out about the correlation between improved business valuations and intelligently executed PR when we welcome guest expert Debra Vilchis, chief operating officer at Fishman Public Relations in Chicago.