"Our customers give joy of life"

In this episode of MORE Podcast, I talk to Peter Gries, Customer & Sales Officer at METRO AG, about the importance of customer understanding and customer acquisition. He explains the characteristics of the typical METRO customer and how METRO can best serve them to support their business. We also look at topics such as customer behaviour, building customer relationships, sales strategies, the role of digital tools and the use of data for customer relationship management. We also look at pricing and its role in METRO's wholesale transformation. At the end of the episode, Peter shares his Sound Souvenir with us.

Om Podcasten

This season of MORE Podcast is about sCore, METRO's growth strategy. Under the motto "Wholesale to the max", METRO wants to get the best, the maximum for itself and for its customers. We meet METRO colleagues who tell us their personal sCore stories. We talk to them about the most important topics of the new strategy - not only from their professional but also from their personal perspective.