"Our customer data helps us predict the future"

Trust, understanding and knowing your partner's needs - that's what makes a good relationship. What counts in life naturally also applies to a stable business relationship. In this episode of MORE Podcast, I talk to Tino Hölters, Head of Customer Relationship Management (CRM) at METRO AG, about how METRO uses a variety of data to provide its customers with the best possible support. You can also find out how CRM is playing a key role in shaping the future of wholesale, as well as the challenges and exciting steps METRO still has ahead of it on the road to optimising customer relationships. Have fun listening!

Om Podcasten

This season of MORE Podcast is about sCore, METRO's growth strategy. Under the motto "Wholesale to the max", METRO wants to get the best, the maximum for itself and for its customers. We meet METRO colleagues who tell us their personal sCore stories. We talk to them about the most important topics of the new strategy - not only from their professional but also from their personal perspective.