Michael E Gerber: The E-Myth

What is the E-Myth? It is the myth that if you are good at doing “something,” you can turn that “something” into a profitable business. But, being good at something is.not.enough. The E-Myth Revisited explains why 80% of small businesses fail, and how to ensure yours isn't among those by building a company that's based on systems and not on the work of a single individual. Michael Gerber advocates doing a lot of thinking on the front end to prevent you from maneuvering yourself into a situation you can’t get out of.