Jim Collins - Built to Last
Moonshots Podcast: Superstar mindsets and success habits - Ein Podcast von Mike Parsons & Mark Pearson Freeland
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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations.
