How do you use publicity to promote your film? Ep68

Publicity & public relations for your film. The week I'm talking to you about When to engage your publicist or PR person?How do you attract media to promote your film? How do you attach a publicist or PR person? Do you need a PR person or can you do it yourself in-house?Ultimately what I'm talking about here is -How do you get your film the publicity it needs to cut through the noise and the over-saturated media landscape so that you get the visibility you need to g...