Adulting for brands with Plum Pretty Sugar’s Charlotte Hale

Entrepreneur Charlotte Hale faced a big business dilemma. When she named what she expected to be a seasonal business, Plum Pretty Sugar, she wanted to evoke a whimsical tone. But the brand soon became a powerhouse as the originator and pioneer of the now global multi-million dollar bridal ‘getting ready’ category, and she faced a challenge she compares to adulting but for brands. Have you tried Blinkist? Read or listen to entire books in about 15 minutes - kind of like this podcast - with the Blinkist App. Try it for free and support this show by going to http://bobbirebell.com/blinkist  For more information, visit the show notes at https://www.bobbirebell.com/podcast/charlottehale