#12: Mike Whaling talks about the evolution of Multifamily and strengthening the connection between marketing and leasing

I had an amazing conversation with Mike Whaling, the president and founder of 30 lines, a marketing agency focused on Multifamily. I consider Mike to be one of the biggest names in our industry and certainly an authority on all things Digital Marketing. As such, we had a phenomenal conversation that will almost certainly warrant a 2nd round! In this episode, you'll hear about the evolution of marketing, how marketing/leasing can better partner to improve the prospect to resident experience,...