Jen Wong (COO, Reddit): How Can Online Communities Drive Real-World Change?

Since 2005, Reddit has been a pioneer in building passionate online communities. The company’s mission is to instill a sense of belonging amongst its users—to empower them to share information, have authentic conversations, and drive change. There’s no better recent example of how digital communities can influence transformational change than the GameStop stock-buying frenzy that occurred in early 2021.In this episode, Lance chats with Reddit Chief Operating Officer Jen Wong about driving real-world change, what brands can do to build an engaged online community, and the most interesting things she’s found on the platform.